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2-6                       Economics — A Primer                                   [CH 2



                                          produce the product with the same quality much less expensively. An example is with
                                          the steel industry being moved to Japan and then China.

                                             Little can be done about frictional and seasonal unemployment. Various economic
                                          policy tools can be engaged to combat cyclical unemployment, as monetary and fiscal
                                          policies. However, structural unemployment is an important concern when considering
                                          global competition.


                                          Monetary and Fiscal Policy
                                             The  government can  use monetary or  fiscal policy, or both, to limit inflation,
                                          counteract deflation and combat unemployment. All three have a significant impact on
                   monetary policy
                   Governmental policies and   business. Monetary policy refers to government policy that controls the size of the
                   actions concerning     nation's money supply.  An expansionary monetary policy puts more money into
                   regulation of the nation's   circulation which is an inflationary  policy. Business  borrowing becomes easier and
                   money supply.          often less expensive with lower interest rates which is the cost of borrowed money; as

                                          businesses expand, unemployment is reduced. By contrast, restrictive monetary policy
                                          tightens the money  supply and helps limit inflation.  A  restrictive monetary policy
                                          would be to force lenders to increase their interest rates charged to borrowers on their
                                          loans, or in the discount rate that banks pay the federal reserve for the dollars the bank

                                          borrows fro the Federal Reserve. An increased discount translate to a higher interest
                                          rate borrowers will pay on the loans that they take.
                   fiscal policy             Fiscal policy deals with  government revenues and  expenditures  and  how a
                   government revenues and   government affects the supply of money in an economy. Increased government
                   expenditures and how a
                   government affects the   spending can be used to increase economic activity and reduce unemployment. This is
                   supply of money in an   a limited action because government is not an entrepreneurial wealth creating activity
                   economy.               as private industry is. Government raises revenues through taxation and taxation pulls
                                          money out of circulation.  Limiting  government spending can control inflation.

                                          Expanding and contracting  the supply  of money in an economy will also affect
                                          inflation.
                   Interest paid. Interest on   The national money supply is the amount of money available for consumers to
                   borrowed money is the   spend in the economy. In the United States, the circulation of money is managed by the
                   cost of using the money.
                                          Federal Reserve Bank. An increase in money supply causes interest rates to drop and
                                          makes more money available for customers to borrow from banks.
                                              The Federal Reserve  mechanically  increases the money supply  by buying
                                          government-backed  securities (bonds, which reflect government borrowing), and

                                          effectively puts more money into banking institutions. When banks have more money
                                          to loan, they  reduce the interest rates consumers pay  for loans, which typically
                                          increases consumer spending because money is easier to borrow. Should the economy
                                          begin to slow, the Federal Reserve will increase the money supply to spur additional

                                          spending by consumers and build confidence in the economy.
                                              An increase in paper money reduces the value of the U.S. dollar, but increases the
                                          money banks can lend to consumers.
                                              An increase in money supply can also have negative effects on the economy even

                                          though there is more money that banks can lend to consumers. Increasing the money
                                          supply causes the value of the dollar to decrease, and this is realized with an increase
                                          in  prices consumers pay for  their goods and  serves – when  the dollars’ value  is
                                          decreased it takes more  dollars for consumers to  purchase the same goods. For

                                          example, the effect in an economy can be observed with automobile purchase prices
                                          rising, the costs of  real estate and building materials increase making homes  more
                                          expensive. This can ripple out and affect other nations. To balance the increased costs
                                          and make it easier for customers to get loans for their  purchases,  banks lower the

                                          interest rates they charge and their requirements to make a loan. It is easy to perceive
                                          the circularness of a monetary policy.

                                          Microeconomics
                                             Microeconomics deals with the economic activities of an individual or individual
                                          firm and limitedly with individual industries. People entering a market to purchase
                                          goods and services are the determinants for their price and the quantity purchased. This
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