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ii                                  Table of Contents




          Chapter 4            Entrepreneurship, Small Business, and Franchising
                  Chapter  Overview (2) —  Entrepreneurship (3) — Jon Prouty, a Boulder, Colorado (3)  — Cole Ketterling,  North
                  Dakota (3)  —  Forms  of Entrepreneurship (4) — Are Entrepreneurs  a Different Breed? (5) — Thoughts  on the
                  Differences between Entrepreneurs and Small Business people (6) — Small Business Characteristics (6) — Common
                  Small-Businesses (7) — Farming (7) — Retailing (8) — Manufacturing (9) — Service Firms (9) — Wholesaling (9) —
                  Home-Based  Businesses (9) —  Advantages  of a  Small Business (9) —  Innovative Behavior (9) —  Genentech,
                  Biotechnology (9) — FedEx a startup (10) — Lower Costs (10) — Filling Isolated Niches (11) — Disadvantages of
                  Small Business (11) — Management Lacks Technical Expertise (11) — Inadequate Financing (12) — Lack of Market
                  Demand (13) — Government Regulation (13) — Small-Business Opportunities for Women and Minorities (14) —
                  Women-Owned Businesses “Farm  Her” (14)— Minority-Owned Businesses  (14) —  The Small Business
                  Administration (15) — Management Training and Consulting (16) — Help with Procurement Contracts (16) — SBA
                  Loans (16) — Loans for Small Exporting Businesses (17) — SBIC Funding (17) — Franchising (18) —Franchising
                  history (19)— The Franchising Agreement (19) — Advantages and Disadvantages of Franchising (19) — Advantages
                  of Franchises (20) — Disadvantages of Franchises (20) — Summary of Learning Goals( 20) — Questions for Review
                  and Discussion (21)



          Chapter 5           Law, Business & Government
                  Chapter Overview (2) — Legal History in brief (2) — The American form of Government (3) — Sources of Law in
                  the United States (5) — Jewish Law (5) — Roman or Civil Law System (7) — Criminal Law (7) — Feudalism (7) —
                  English Common Law. (8) — When Legal Remedy is Inadequate: Equity (8) — Law Merchant (10) — Law in the
                  United States and its several states  (10) — Common Law  (10) — Statutory Law (10) — Administrative Law (12) —
                  The Court System (12) — Trial Courts (12) — Federal Court System ((12) — State Courts (13) — Specialized Courts
                  (14) — Laws affect Business (14) — Major Components of Business Law (14) — Contract Law (14) — The Law of
                  Sales (16) — The Uniform Commercial Code (16) —  The Law of Property (17) — Negotiable Instruments (17) —
                  Endorsing a  negotiable instrument (18)  —  The  Law of Agency (18)  —  The  Law of Torts (18)  —Bankruptcy
                  Protection Law (20) — Chapter 7  (21) — Chapter 11 (21) — Chapter 12  (21) — Chapter 13 (21) — Trademark
                  Protection (21) — Patent Law (21) — Copyright Law (21) Government Regulates Business  (22) — Administrative
                  Agencies (22)  — Regulations Affect Competition  (22) — Approaches to Regulating Competition (23) —  Sherman
                  Antitrust Act (24) — Clayton Act (24) — Federal Trade Commission Act (24) — Robinson-Patman Act (24) — Celler
                  -Kefauver Act  (25) — Antitrust Improvement  Act   (25)  —Deregulation (26)  — Taxation (27)  — Summary  of
                  Learning Goals (29) — Questions for Review and Discussion (31)


          Chapter 6            Ethics & Social Responsibility

                  Chapter Overview (2) — ETHICS AND SOCIAL RESPONSIBILITY (4) — Right and wrong: an issue of culture? (6)
                  — Engaging Ethical Behavior (7) — SOME OBJECTIONS (7) — Foundation for morality in the United States—a
                  Judeo-Christian Morality (9) — The Command to Work, Interest Rates and Bondage (10) — Observations on charity
                  (11) — Observations on Ethics and social responsibility (11) — We are made by our teachings in youth (11) — THE
                  APPLICATION (12) — A moral issue: Man covets and there are consequences (12) — ENRON (13) — Who or What
                  facilitated Enron? (14) — The Aftermath of Enron (15) — Ken Lay (15) — Jeff Skilling (15) — Andy Fastow (15) —
                  Arthur Anderson, an accountancy firm (16) — Financially (16) — Reforms (16) — Ethics in Business (16) — How
                  Does  a Manager Make Ethical  Decisions? (17) — Self-Regulation  or Government Regulation?  (18) —  Social
                  Responsibility and Community Support (18) — Responsibility to the Environment (19) — Ecology (20) — The Paris
                  Agreement (20) — Pollution (21) — The Recycling Solution (22) — Courting Community Support (23) — Conserving
                  and Developing Energy Resources, is it politics? (23) — Conserving Resources (24) — Population Control (25) —
                  Components of the Energy Problem (26) —  Ethanol (27) — Responsibilities to Customers (27) — Product quality and
                  safety (28) — Consumer Rights: Presidential Influence (28) — Right to safety (28) — Right to be informed (28) —
                  Right to choose (29) — Right to  be heard (29) — Responsibilities of Company  Personnel  (30) —  Safe work

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