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CONTENTS
          INTRODUCTION


           I.  THE BASICS — A  REVIEW

          Chapter 1           Business and Economic Environments

                  Chapter Overview (2) — The Free Market and Private Enterprise System (3) — Entrepreneurs: their role and reward
                  (4) —  The Functions of the Private Enterprise System (4)  —  Foundational Rights for the Private Enterprise to
                  function( 4) — Freedom of Choice (5) — Profits (5) — Competition (5) — Factors of Production (5) — Land (Natural
                  Resources) (6) — Labor (6) — Capital (6) — Management (Entrepreneurship) (6) — Levels of Productivity (7) —
                  Primary production (7) — Secondary production (7) Tertiary production (7) — Measuring Productivity in the U.S.
                  Economic System (7) — Competition defined  (9) —  Pure Competition (9)  —  Monopolistic Competition (10) —
                  Oligopoly (10) — Monopoly (10) An  Economic History of the  United States  (11)  —  In the Beginning: Colonial
                  Society (11) — Now we’re moving: The Industrial Revolution (11) — Transcontinental Railroad (12) — Opportunity
                  Knocks: The Age of the Entrepreneur (13) —  Consumers Need More: The Production Era (14) — Pent-up Demand
                  needs Mass Marketing (14) — The Current Business  Environment (14) —  Alternative Economic Systems (15)  —
                  Planned economy—Communism (15)  —  Planned economy—Socialism (16)  — Socialism Didn’t  Work  for the
                  Pilgrims Either (17) — A bit more government intrusion— Mixed Economies (18) — A Comparative Note (19) —
                  CONCLUDING THOUGHTS (19) — Summary of Learning Goals(20) — Questions for Review and Discussion (21)


          Chapter 2           Economics—A Primer
                  Chapter Overview (2) — In the beginning: Economics, a foundation for business (2) — Macroeconomics (3) — Cost-
                  push inflation (4) — Demand-pull inflation (4) — Deflation, (4) — Unemployment Under Macroeconomics (5) —
                  Monetary and Fiscal Policy (6) — Microeconomics (6) — The Demand Curve (7) — The Supply Curve (7) — The
                  Equilibrium Price (8) — Changes in Demand versus Changes in Quantity Demanded  (8) — Changes in Supply versus
                  Changes in Quantity Supplied ( 9) — Current Economic Challenges (10) — The National Debt (11) — The Federal
                  Deficit influences the Interest Rate you pay (12) — A Strong Dollar and Growing Trade (12) — Challenges for the
                  Work Force (13) — Improving Customer Service (14) — Improving Product Quality (15) — Increasing Productivity
                  (16) — Improving U.S. Productivity (16) — Retraining & Improving Job Skills (17) — Changing Technology (18) —
                  Managing for Long Term Success (18) —Summary of Learning Goals (19)—Questions for Review and Discussion (2)


          Chapter 3           Forms of Business Ownership
                  Chapter Overview (2) — Business Starts at Home (2)— Hanna York, Kentucky (2) — William Kellum, Georgia (3) —
                  General Thoughts (3)— Starting a Business (4) — Sole Proprietorships (5) — Advantages of Sole Proprietorships (5)
                  — Disadvantages of Sole Proprietorships (5) — Partnerships (6) — Advantages of Partnerships (7) — Disadvantages
                  of Partnerships (7) — Corporations (8) — Advantages of Corporations (8) — Disadvantages of Corporations (9) —
                  Starting a Corporation (10) — Classifying Corporations (10) — Incorporating the Business (11) — Stockholders (11)
                  — Board  of  Directors (11) — Management (12) —  Mergers  and Acquisitions (12)  —  Types of  Mergers (13)  —
                  Friendly and Unfriendly Takeovers (14) — Merger Alternatives (16) — Divestiture (16) — leveraged buyout (LBO)
                  (16)  — Employee Ownership Utilizing the Employee Stock Ownership Plan (16) — Subsidiary Corporations (17) —
                  Public and Cooperative Ownership (17)  —  Public Ownership (17)  —  The Trend toward Privatization (17)  —
                  Cooperatives (17) — Syndicates (18)  — Limited Liability Company (18) — Summary of Limited Liability Company
                  Advantages (19) —  Limited Liability(19)  — Flexible Profit Distribution  (20) — Flow  Through  Taxation (20)  —
                  Investors Can Manage (20) — Unlimited Membership (20) — Ease of Organizing (20) — Disadvantages of a Limited
                  Liability Company (20)  —  Limited Life(20)  —  Financial limitations (20) — Transferability(20) — Reporting
                  Complexity (20) — Summary of Learning Goals (21) — Questions for Review and Discussion (22)

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