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20-2                   Profitability & Performance Measures                          CH 20]




                             dealt with in business are comparisons of values through division. For example, a business
                             will have current assets, assets that are easily converted to cash or include cash, compared
                             to current liabilities, claims against those assets. It can be expressed as

                                           Current Assets : Current Liabilities.

                             At this point we realize that the colon ( : ), though expressing a relationship of one value to
                             another, can be used to designate division, such that

                                    Current Assets ÷ Current Liabilities

                             or as a fraction with a numerator and denominator, becomes

                                            Current Assets
                                          Current Liabilities,

                             all of which express the relationship of Current Assets to Current Liabilities. The
                             mathematical result is the numerical relationship of some number to 1, as in

                                    12 : 15 = 12 ÷ 15 = 0.8 or more accurately as a ratio 0.8 : 1.

                                The 1 value is not an arbitrary number. Rather, it is calculated, in that one has to think
                             what must 15 be divided by so that the result is 1. The answer is to divide 15 by 15 which
                             will equal (15 ÷ 15 =) 1. As 15 is divided by 15, similarly 12 is divided by 15. As such our
                             ratio of Current Assets to Current Liabilities is better expressed as

                                    Current Assets          Current Liabilities
                                                      :
                                   Current Liabilities      Current Liabilities

                                The concluding arithmetic to this is that Current Assets are expressed as a numerical
                             value in relation to Current Liabilities as if Current Liabilities has a value of 1. This
                             relationship is true for all division which includes fractions. The dividend is being restated in
                             terms of the divisor as though the divisor has a value of one. For fractions, the numerator is
                             being expressed in terms of the denominator as though the denominator has a value of one.
                                The arithmetic example of this introduction is represented below beginning with the
                             discussion on Current Ratio and its arithmetic application is employed for the ratios you
                             will be calculating.

                             Liquidity
           Liquidity ratio: A
           financial ratio that   Liquidity is that ability to convert assets into cash. Cash is the most liquid asset as it is
           indicates whether a   already cash. Compared to other assets such as accounts receivable, inventory or
           company's current   merchandise for sale, or finished goods, these are less liquid as they take time to sell for
           assets will be sufficient   cash.  Prepaid expenses such as unused portions of insurance policies require the
           to meet the company's   termination of contracts and the refund on the unused portion of those contracts. From this
           obligations when they
           become due.       liquidity also has a time element involved. As such liquidity is how long it takes to convert
                             an asset to cash.
           Long-term              Liquidity Ratios. Liquidity ratios analyze a firm’s ability to pay off its current
           liabilities (debt):     liabilities, working liabilities and fixed liabilities. Both working and fixed liabilities are
           Accounts included   considered long-term liabilities as they are debts that have terms from 18 months to as great
           working liabilities
           and fixed liabilities   as 50 years. These ratios show the cash levels of a company and its ability to turn other
           as long-term      assets into cash to pay off debt. Liquidity is a measure of converting non-cash assets to cash
           liabilities as their   to meet debt obligations.
           liquidity is 18 months   As cash is already liquid, the measures include other assets such as inventory for sale,
           or longer.        accounts receivable, and trading securities. As such, assets are included in the liquidity
                             calculation of a company.
                                The most common liquidity ratios are:
                                       1. Working Capital
                                       2. Current Ratio
                                       3.  Acid Test Ratio/Quick Ratio



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