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CH 13]                            Calculating Business                                 13-1







                     CHAPTER 13





                                                                       NOTE TO INSTRUCTOR: Solutions
                                                                       to Homework are in that section.

                                                                       Avg. time for Students to read &
                     Merchandising                                     complete homework:   4.0 hrs.






                     Objectives

                     Mastering the material in this chapter and you will be able to:
                          Compute trade and cash discounts.
                          Compare cash discounts to simple interest.
                          Determine credit given for partial payments on invoices.                            13
                          Use the markup equation to calculate the markup, cost, or selling price
                            based on cost.
                          Use the markup equation to determine the markup, cost, or selling price
                            based on selling price.
                          Compute the rate of markup based on cost or selling price.
                          Convert a markup rate from a cost base to a selling-price base and vice
                            versa.
                          Calculate the list price when a trade discount is given.
                          Understand the terms of Merchandising


                        Merchandising is the activity of promoting the sale of goods or services in retail outlets. It
                     includes branded products such as breakfast foods, books, magazines, music, movies, or as
                     found in restaurants, banks, or insurance companies. Merchandising is used to promote
                     specific products to increase sales. A merchandising business is one that purchases finished
                     products creating a merchandising mix and resells those products to the consumer with a
                     markup that yields a profit for the merchandiser.

                        Merchandising firms typically are classified by the type of goods they sell. For example:
                     J.C. Penney and Macy's are retail department stores, Safeway and Piggly Wiggly are retail
                     grocery stores; Barnes & Noble is a bookseller; Home Depot and Lowes are home
                     improvement retailing companies, and Mogenson and Branson LLC is a law firm in Kansas
                     City merchandising legal services. Other types of merchandising companies include shoe
                     stores, clothing stores and jewelry stores or those with single products that they
                     merchandise to retail outlets such as: Springer Mountain Chicken, Zacky Farms, and Land
                     O’Lakes. All are involved in pricing their products to the consumer.
                        Retailers bring in products to sell to the consumer or devise services the consumer will
                     purchase. There are many factors that affect retail pricing that include rent or mortgages on
                     the building and warehouses; the amortized costs of furniture, equipment and machinery;
                     the utility costs of gas, electric, water and refuse disposal; Insurance for liability and loss,
                     wages, and a myriad of taxes that may be required by city government, county government,


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