Page 21 - Bus101FlipBook
P. 21

CH 1]                                 Business 101                                     1-9



               Measuring nonfarm business sector labor productivity in the US indicated that it rose
            by an annualized 4.6% in the third quarter of 2020 as output increased 43.4 percent and
            hours worked increased  37.1  percent.  This  means that labor increased productivity,            1
            producing more goods in fewer hours per capita with the labor force at approximately 67%
            of the population that are aged 16 to 65 (Note: not everybody works in the private sector
            where these numbers are derived). Real wages earned were up 8% for the year 2020. This
            means that (1) more people were working, (2) those working were bringing home more
            money, and  (3) with  more  money they could purchase  more goods and services  which   pure competition
            improves their standard of living.                                      Situation in which no one
                                                                                    firm in an industry actually
            Competition defined                                                     influences the market supply
                                                                                    or price.
               Four basic types  of competition exist in a private enterprise system:  pure
            competition, monopolistic competition, oligopoly, and monopoly. Firms are classified
            on the basis of the relative competitiveness of their particular industry.

            Pure Competition                                                        law of supply and demand
               Pure competition exists when firms are so small or so numerous that no one firm   Economic law stating that
            can influence the market  supply, demand or price in  the  marketplace. Pure   market price is determined
                                                                                    by the interaction of
            competition involves similar products, ones that cannot be differentiated from those   suppliers meeting the
            of a competitor. Agriculture is probably the closest example of an industry operating   demands of consumers. A
            under conditions of pure competition; and wheat is an example of a product that is   mutually agreed price is
            similar from farm to farm.                                              reached in the market. This
               Finally, the small size of the firms involved in a purely competitive market makes   price can be measured and
                                                                                    plotted as curves with their
            it relatively easy for owners of any firm to enter or leave that market. Price is thus set   intersection identifying a
            by total market demand and total market supply—the law of supply and demand.   reasonable market price.
               A basic principle of economics, the law of supply and demand states that market
            prices are identified by the intersection of the supply and demand curves. Supply is   supply and supply
            what  is offered for  sale  at  varying prices  and quantities  and when graphed  it   schedule
                                                                                    A schedule of what sellers
            represents a schedule of what sellers will offer in the market at various price levels.   will offer in the market at
            Sellers offer goods for sale to earn a profit and when their  production costs exceed   various price levels.
            what the market will pay (they aren’t making a profit), those sellers will leave the
            market place to those who are still making a profit. The supply curve represents how   demand and demand
            much (quantity) sellers are willing to provide to a market.             schedule
               Demand as a schedule identifies graphically what demanders (buyers) are willing   A schedule showing what
                                                                                    consumers will buy at
            to pay for goods and services. The demand curve (graph) represents how much of a   various price levels.
            good buyers will take at varying prices. The intersection of the supply and demand
            curves targets the prevailing price level which is an historical reference point for any



             TABLE 1.1  Type of Competition

                                                        Type of Competition
                                 Pure            Monopolistic
             Characteristics     Competition     Competition       Oligopoly     Monopoly

             Number of           Numerous        Few to many       Few           No direct
             competitors                                                         competitors

             Ease of entry       Easy            Somewhat          Difficult     Regulated
             into industry by                    difficult                       by  government
             new firms

             Similarity of       Similar         Different         Can be        No directly
             goods or services                                     similar or    competing
             offered by competitors                                different     goods or
                                                                                 services

             Control over price  None            Some              Some          Considerable
             by individual firms

             Examples            Farms &         Associated Press    Alcoa       Local Utility
                                 Ranches         Amazon.com        GM            Company, Edison
                                                 Textbook Publishers   Facebook/Twitter   Gas Company
                                                 Cooperatives      Microsoft



                                                                               Copyrighted Material
   16   17   18   19   20   21   22   23   24   25   26