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1-8               Business and Economic Environments                            [CH 1




                                Figure 1.5 TRACKING THE ECONOMY

                                A sampling of the major economic indicators released by the government

                                Consumer Price                       Gross domestic
                                Index                                product
                                Released monthly by the              Released quarterly by the
                                Labor Department. It                 Commerce Department, it   MADE IN
                                measures inflation on the            tallies the goods and    U.S.A.
                                retail level.                        services produced in the
                                                                     United States.
                                Index of leading
                                economic                             Employment
                                indicators                           Released monthly by the
                                Released monthly by the              labor Department, it
                                Commerce Department,                 measures both the jobless
                                it is a basket of forward-           rate and the number of jobs
                                looking indicators                   available.
                                designed to predict the
                                economy's strength six to nine months in   Personal income and
                                advance.                             consumption
                                                                     Released monthly by
                                Retail Sales                         the Commerce
                                Released monthly by the              Department, it
                                Commerce Department, It              measures growth in
                                is a measure of                      personal income and
                                Consumer spending.                   consumer spending.




                    Devalued currency.  Putting   Tracking GDP allows year-to-year comparisons that check the current status of the
                    more currency (money) into   economy.
                    an economy causes the
                    already currency to not be as   Some comparisons are not easily accomplished as inflation, which is reflected in
                    valuable—it will not purchase   increased prices, complicates the measurement process. Accurate comparisons of
                    the same quantity of goods   annual  gross  revenue must allow for inflation.  Inflation  is caused by  government
                    and services.          printing more unsupported  dollars  for the  market place to support its  borrowing.

                    Consumer Price Index   Those unsupported dollars devalue the purchasing strength of the nation’s currency,
                    Released monthly by the   with the result that the consumer prices rise to compensate for the devalued currency.
                    Labor Department. It   The  Consumer Price Index (CPI) is an indicator and measurement of inflation.
                    measures inflation on the   Economists use the term  real gross  domestic product to  describe inflation-
                    retail level.          discounted  GDP  figures. This is an adjusted measure that reflects the value  of all

                    Real gross domestic    goods and services produced by an economy in a given year.
                    product (GDP) is an inflation  Economic assessments being concerned with changes in GDP lead to the concept of
                    -adjusted measure that   productivity.  Productivity  is  a measure of  efficiency of production.  It relates to the
                    reflects the value of all goods   amount of goods or services produced in a given period.
                    and services produced by an
                    economy in a given year   Productivity gains are important because they result in higher living  standards and
                    (expressed in base-year   improved international competitiveness. United States Labor Productivity Growth data is
                    prices) and is often referred   updated quarterly, available from March 1949 to the most recent recorded quarter.
                    to as constant-price GDP,   Productivity does experience fluctuation, up and down, and is a dynamic value. The third
                    inflation-corrected GDP, or   quarter productivity of 2020  averaged 1.51%.  For the period of  2012 to 2016 the
                    constant dollar GDP.
                                           productivity rate average was 1.1%. The changes measured are linked to the consumer
                    consumer price index    price index (CPI) which is periodically reset to 100, a factor of inflation and for public
                    an index of the variation in   confidence,  with the base year currently using 2012 prices.  Political analysts  will  use
                    prices paid by typical   Presidential years to evaluate the nations productivity. The CPI rises annually as a
                    consumers for retail goods   reflection of inflation and periodically reset to 100%  for public consumption and
                    and other items.
                                           confidence in their currency even though the price of bread and beans is higher today than
                    productivity           five years ago; a technique to hide inflation. Inflation only occurs as government prints
                    A measure of the efficiency   more dollars and infuses those dollars into the marketplace.
                    of production.

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