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CH 1]                                 Business 101                                     1-7



           Figure 1.4  The Levels of Productivity

                                                                                  Kroger, Hi-Vee              1
                            Retail Sales: Restaurants, Grocery Stores, Equipment
               Tertiary                                                        Amazon, Farmers Coop,
                                       Dealerships, Retail Stores
                                                                               Burger King, Wal-Mart




               Secondary      Food Processing, Equipment Manufacturing,      Tyson Foods, General Mills,
                                        Product Production                        Ford Motor Co.



                                                                             King Ranch, Georgia Pacific,
               Primary         Farming, Forestry, Fisheries, and Mining
                                                                                   Star Kist, 3M



               All four factors of production generate a financial return in the form of Factor
            Payments  within the  private enterprise system. As Figure 1.3 illustrates, these
            payments are in the form of rent, wages, interest and profit. The specific payment
            received varies among industries, but all factors of production are required in some
            degree for all businesses and are in all three levels of productivity.


            Levels of Productivity
               Just as there are factors of production, there are three levels of productivity. Each   primary production. First,
            level identifies the production activity that takes place in an economy as it utilizes the   Provides the basic raw
            resources available to that economy. Each level produces inputs for the next level of   elements from natural
            production. The levels of production are primary, secondary and tertiary.    resources.
               Primary production  includes those activities engaged in farming,  fisheries,     secondary production.
            forestry and mining. This is the basic production of primary goods from our natural   Second, Changes the raw
            resources.                                                              materials into products that
               Secondary production takes the goods of primary production and changes their   will be used by the ultimate
            form to meet consumer demand and adds value to the product. Secondary production   consumer.
            is either processing or manufacturing. Foodstuffs are processed whereas tractors and
            equipment are manufactured. From farms, livestock are raised, and sent to abattoirs
            for processing into steaks and hamburgers, grains grown on the land are milled for
            flour and bread. Steel is produced from mined iron ore, trees are harvested to build   tertiary production
            houses and furniture. Aluminum ingots are stamped into refrigerators and automobile   Third, Delivers the products
            engines.                                                                in a usable form to the
               Tertiary production  concerns itself  with the  retail aspects  of an  economy.   ultimate consumer.

            Canned,  packaged and  boxed food is delivered to your local grocery store to  be
            purchased and used by the ultimate consumer. When you have that “Mac Attack” and
            head for the “golden arches” to get a hamburger so your hunger is dissipated, you
            seek  out a tertiary producer. Tertiary  production sells to the  ultimate consumer,
            someone who buys the product and uses it as a part of their own inventory and not for
            re-sale. Equipment dealerships selling to the public, insurance agents, barbers, general
            merchandise retailers are all engaged in tertiary levels of production.
                                                                                    gross domestic product
            Measuring Productivity in the U.S. Economic System                      (GDP) The sum of all goods
                                                                                    and services produced in
               Output in the U.S. economic system is crucial to the American standard of living.   an economy during a year.
            It is the output that determines the economic well-being of the nation. The overall
            measure of national output is called the gross domestic product (GDP). GDP is the
            sum value of  all goods and  services  produced in the economy during  a year. In a
            recent year the gross domestic product was $21.4 trillion. The GDP is tracked by the
            Treasury  Department to estimate the tax revenue Congress can budget federal
            spending  on, though it continually exceeds its revenue resources and  balances its
            budget through deficit borrowing against future years anticipated tax revenues.


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