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9-6                          The Securities Market                              [CH 9



                    Figure 9.4   A Corporate Bond

                            Name of corporation
                              issuing the bond                      Type of bond










                                                                                                  Annual interest
                       Face                                                                          rate
                      value of
                       bond


                                                                                                  Maturity date








                                         Registered bond





                                          stock has a par value of $25 and pays a 12 percent dividend, the annual dividend would
                                          be ( 0.12 x $25 =) $3
                                              Preferred stock can be cumulative or  noncumulative. In the case of  cumulative
                                          preferred stock, stockholders  must be paid a dividend for each year before common

                                          stockholders can be paid. Suppose, for example, that Nestlé’s board of directors decides
                                          one year to omit the $3 dividend to preferred shareholders because of poor earnings.
                                          The following year, Nestlé cannot pay any dividends to the common stockholders until
                                          it pays dividends of  (  2  x  0.12  x  25 =)  $6 to each  preferred stockholder.  Omitted

                                          dividends accumulate automatically and must be paid before common stockholders can
                                          receive any dividends. Owners of noncumulative preferred stock, on the other hand,
                                          need to be paid only the current year's dividend before common stockholders receive
                                          their dividends.

                                              Preferred stock is sometimes convertible; It can be converted to common stock at
                                          a price specified at the time the preferred stock is purchased. Preferred stock is usually
                                          issued to attract conservative investors who want more safety in having preference over
                                          common stock. Because  preferred stock  offers these extra benefits,  preferred stock

                                          holders typically are not entitled to vote  on corporate  matters or for the board of
                                          directors.

                                          Debt Capital—Bonds
                                             Holders of corporate bonds are creditors, like a bank. Bonds are issued as a means

                                          of obtaining long-term debt capital for a corporation. Figure 9.5 illustrates bonds issued
                                          by government. Corporate bonds are issued in denominations of $1,000, or multiples of
                                          $1,000; Government bonds are issued for as little as $25. They indicate a specific rate
                                          of interest to be paid to the bondholder and its maturity date. Because bondholders are

                                          creditors of the corporation, they have a claim on the firm's assets before any claims of
                                          preferred and common stockholders in  the event of the company’s failure and
                                          dissolution.

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