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8-10             Money, Banking & Financial Institutions                        [CH 8



                    Figure 8.2 The Operations of a Commercial Bank
                                                                 Bank lends
                                                                  money to
                                 Bank receives                   Commercial
                                  money from                     Borrowers    Users
                                Depositors
                                                 Banks









                  Depositors        Bank pays interest
                                      to or establish
                                    checking accounts               Bank receives
                                          for                        interest and
                                       Depositors                 repayments from
                                                                     Borrowers


                                          Treasury bills. The investor in money market accounts can write checks against these
                   Money Market Accounts   funds. However, the number of checks that may be written are generally limited to
                   Deposits that pay interest   three per month.
                   rates very competitive
                   with those paid on  other   Money market mutual funds emerged in the high inflation years of the early 1980s.
                   short-term investments;   These funds sold ownership shares to investors and used this revenue to purchase short
                   some allow a limited   -term notes of government agencies and major corporations.
                   number of checks to be
                   written in amounts      Credit Cards
                   exceeding $500.           People frequently use their credit card as a substitute for currency and checks.
                                          Credit cards are not a part of the money supply, but this plastic money represents an
                                          individual’s credit standing. Names such as American Express, MasterCard and Visa
                   credit card
                   Plastic card used in making   are widely known,  used, and accepted around the  world by nearly every business.
                   credit purchases; special   They are a medium of exchange, but what they create is a use of credit; this is a unique
                   credit arrangement between   credit arrangement between the cardholder and the financial institution that issues the
                   issuer, card holder, and   card. Each time that the card holder uses his credit card, he is entering a short-term
                   merchant.              loan arrangement for the amount of the transaction. This short-term loan can be repaid
                                          when billed, or make the stated minimum amount each month; interest is charged on

                                          the outstanding balance  until it is paid in-full. Of the  1.12  billion credit cards in
                                          circulation in the U.S., this represents that each household has on average six credit
                                          cards. Credit cards have become very popular as a medium of exchange because of the
                                          willingness of merchants to accept credit cards and financial institution recognizing
                   The Lowe's Credit Card is   them for their profitability.
                   issued by Synchrony Bank.   Merchants typically pay fees of 1 to 5 percent for credit-card sales by discounting
                   Synchrony Bank has more
                   than 80 years of experience   their credit card sales to the bank; cardholders frequently pay an annual fee and
                   in the financial sector and   interest charges between 9 percent and 27 percent on unpaid balances. As such, credit
                   it's one of the largest   cards can generate profits three times as high as  other bank services, and this
                   providers of private label   profitability potential prompted American Express to develop its own Optima bank
                   credit cards in the United
                   States. The company works   card and Lowe’s to create its own credit card.
                   with a large number of
                   retailers to support their   The American Banking Industry: Their role in Business
                   credit card programs      American business is served by several  variations  of the banking industry that

                                          include commercial banks, thrifts, credit  unions and even non-banking institutions
                                          such as insurance companies, and commercial and consumer finance companies.
                                             Commercial banks are a cornerstone of business and finance in the United States.
                                          Commercial banks cater more to businesses rather than to individuals and  provide

                                          various services, such as accepting deposits, providing loans  to businesses, and


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