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CH 8]                                 Business 101                                     8-5



            Functions and Characteristics of Money


















                Functions                    Characteristics

                Medium of Exchange           Acceptance    Durability
                Measure of relative value    Divisibility   Stability
                Store of value               Portability   Scarcity




            money declines. To assure the store of wealth may require that the holder of money
            convert its form into such things as stocks and bonds, or real estate, antiques, works of
            art, gold, silver, precious gems, or any other valuable goods, that will offset the effect
            of inflation and maybe increase in value.  Additionally,  converting money to other
            goods as a store of value can produce dividends and interest payments from stocks and
            bonds, rent from real estate, increased value from the scarcity of art, gold, silver and
            precious  gems. For example, the van Gogh  painting "Irises" rose in value from
            $47,000 in 1947 to $53.9 million in 1988. Money as a store of value is also liquid; that
            is, once obtained it can easily and quickly be disposed of.
               The van Gogh investment will  increase in value; however, the owner  can only
            obtain money for it after finding a purchaser of substantial means; the Getty Museum
            acquired the van Gogh painting in 1990 under private treaty, meaning that the value of
            this transaction by the museum is not disclosed.
               To convert real estate to cash, the owner contacts a  broker  who  will seek  out
            purchasers for the real property, which will be an issue of time. To convert stocks and
            bonds to money, the owner will contact a stock broker who will offer them for sale in
            the stock market, which has many more purchasers and are thus more easily converted
            to money. Of course, it is possible that the value of real estate or stocks and bonds may
            be worth less than when  originally purchased because they are subject to  market
            influences. This is an issue of timing  for the market and the  demand in the
            marketplace.
               Holding money during inflationary periods is  particularly                                     8
            disadvantageous. To illustrate, if the  costs of  goods and services
            double, then  money that is completely liquid  would lose its
            purchasing power by  50 percent.  This means that if a steak cost
            $2.50 per pound, it would take (2 x $2.50 =) $5 to purchase the same
            steak. Having ready access to money has its chief advantage in its
            availability to immediately purchase goods and pay  debts. The
            dilemma is  to have money  adequately placed in liquid  and  not so
            liquid assets.

            Characteristics of Money
                Remembering that money can be anything, most early forms of
            money possessed some unique disadvantages. The Irish farmer who
            wanted to purchase an additional acre of land was faced with the fact
            that it would cost him one-half of a cow; the dilemma is how does he
            divide a cow and not lose its unique worth? The South Pacific Island


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