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CH 4]                             Calculating Business                                  4-7





                     Practical Uses of Percentage Problems in Retail

                         Go shopping and you will encounter stores offering their goods at a discounted price.
                     Have you encountered sales with "15 percent off" and "half off"? These are advertised in
                     many forms to entice purchases. Thus it is critical to grasp the concepts of calculating the
                     amount reduced if they take a percentage away from of a base (the original offering price).
                         Imagine you're planning a trip to Buenos Aires, Argentina for two and have an offering
                     that's only valid for the off-season of travel that guarantees 50 percent off the ticket pricing.
                     On the other hand, you can travel during the busy season and experience this European
                     city of South America, but you can only find 30 percent discounts for those tickets.
                         If the off-season tickets cost $1425 (cost for two before the discount is applied) and the
                     on-season tickets cost is $825 before applying the 30% discount coupons, which would be
                     the better deal?
                         Based on the on-season tickets being reduced by 30 percent (30%), the final total cost
                     would be $578 (rounded up) while the cost for the off-season, being reduced by 50 percent
                     ($712.50), would cost $713 (rounded up).

                     Solution:
                                        Off-Season     On-Season
                     Ticket Cost        $1425.00         $825.00
                     Discount %             x  50%         x  30%
                     Value of Discount     $712.50       $247.50

                                                                                                                4
                     Ticket Cost        $1425.00         $825.00
                     Less Discount       - $712.50      -  $247.50
                     Total Cost          $712.50         $577.50


                                                Better Deal

                         In this case, the marketing team probably expects people to jump at the half-off deal
                     and not research details for a time when people want to travel. As a result, some people
                     wind up paying more for their trip!

                     Other Everyday Percent Problems

                         Similar to the travel problem offered above, these situations  occur with automobile
                     purchases. In Auto Sales the advertising touts the costs and savings along with the fuel
                     economy of the automobile. Many buyers make their purchase decisions to replace an
                     automobile based on the higher gas mileage alone assuming that this and the vehicle price
                     are the only factors needed to decide on a purchase. The reality is fuel economy is ONLY
                     ONE of the several considerations in making a good purchase. With pencil and paper, the
                     decision making process on a purchase for final consideration would include the monthly
                     payments required when purchasing through a finance company which is composed of their
                     interest rate and life of the loan; then there is the insurance cost of the purchase, and the
                     annual repairs, taxes, licensing fees, and the last item is the cost of fuel per mile that the
                     vehicle will be driven on average over one year. All of these added together and compared to
                     any ‘trade-in’ determine if the purchase is a ‘good deal’. Any good economist will tell you
                     that the least expensive automobile anyone can drive is one that is already owned and the
                     owner is no longer making purchase payments.

                         People who work on commission often receive from 1.5% to 20% percent of the value of
                     a sale they make for a company. Presuming that a car salesman receives 20% commission
                     on net gross for new car sales, selling an eighty-thousand dollar car with a net gross of
                     $20,000 would yield  about (0.2 x $20,000 =) $4,000 in commission from the sale.
                         Real Estate commissions are from 5% to 10% of the property price depending on
                     whether the sale is for residential, commercial or agricultural land. Residential sales are

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