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CH 18]                            Calculating Business                               18-13





                                      ($15)
                                      ——          x       100% =  15.46%
                                       $97

                            Dividend yield % + Price Change % = Total return %
                            7.22% + 15.46% = 22.68%

                Rate of Total Gain or Loss on Stock Investment. The total gain from an investment is a
            calculation of the total dividends received during the time the stock is held plus the capital gain
            earned from the stock sale. To determine the Rate of Total Gain, the Total Gain from the
            Investment is divided by the Cost of the Investment. This Rate can be positive or negative. This
            value is expressed as a percent and may also be referred to as a Return On Investment (ROI).

                 Total Dividends Received + Capital Gain = Total Gain from Investment

                         Total Gain from Investment  =   Rate of Total Gain
                             Cost of Investment

            Example:   Charlotte O’Hara bought common stock at $54 a share. She received a regular
                       quarterly dividend of $1.25 a share. After owning the stock for 3½ years ( 3.5 years
                       x 4 quarters/yr = 14 quarters), she sold her stock at $65 a share. Assume that the
                       buying and selling prices reflect all commissions and the SEC fee. Determine the
                       rate of gain on her costs. Round to the nearest hundredth.

            Solution algorithm:

                Gain from dividends (14 quarters x $1.25)  .......................................    $ 17.50
                Capital gain ($65 — $54)  .................................................................    11.00
                Total gain per share .........................................................................    $28.50

                               Total Gain  $28.50
            Rate of Gain on Cost =  ——–———  =  ———-  x  100% =  0.5277 x  100% = 52.78%  over 14 quarters
                               Investment   $54

                   The average annual return for this investment would be:
                            (52.77% ÷ 14 quarters) x 4 quarters/year = 15.08% return per year

            INVESTING IN BONDS

                When corporations need to raise money, issuing bonds is generally their financial strategy   Debenture: United
            as opposed to going to a bank for a loan. The bond functions as a loan between the investor and   States, an unsecured
            the issuing corporation. The investor is lending the corporation a specific amount of money for a   loan certificate issued
            specified period of time in exchange for stated interest rate and those interest payments   by a company,
                                                                                                  backed by general
            (coupons) are paid quarterly, semiannually or annually.                               credit rather than by
                By law, a corporation may issue long-term securities yielding a fixed rate of interest as a   specified assets.
            secured or unsecured debt. In the United States an unsecured corporate debt is termed a   Great Britain a long-
            debenture, whereas, in Great Britain, this term refers to secured debt. In other countries, the   term security yielding
            term debenture is interchangeable. A secured debt has specific assets pledged to cover the debt   a fixed rate of
            should the borrower default on the debt, similar to a mortgage against a home. The    interest, issued by a
            indebtedness is evidence by a bond certificate issued by the company seeking to borrow money.   company and
                                                                                                  secured against
            As such, all debentures are bonds, but not all bonds are debentures, which the bond   assets. Other
            represents.                                                                           countries,
                When a corporation issues and sells secured bonds, in the event of a company's failure, the  interchangeable.
            mortgaged property should be adequate to meet the debt and should the secured asset be
            inadequate to meet the claims of the bondholders, the balance of the debt owed to them must
            be paid before proceeds from the sale of any remaining assets can be divided among the
            stockholders.
                Government agencies, such as the federal government and city municipalities, issue
            unsecured debt and the source of payment on these debts is through taxes levied on its
            citizens. Bonds issued by the United States Government are backed by the ‘integrity of the
            nation’ which is the taxpayer, and are considered to be the most stable as a guaranteed
            investment. State and local governments, as corporate bodies, issue municipal bonds to acquire      18
            funds for projects such as street construction and repairs, park purchases and construction,
            hospital construction and improvements, and other public improvements that would benefit
            their citizens and commerce. Municipal bonds are attractive to investors because the interest
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