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18-2                          Securities: Stocks & Bonds                             CH 18]




                             investments, and it is best to begin with 10% or more and budget to live off the rest of the
                             income, and (2) don’t allow the 10%+ to sit around idle, but rather put it to work to increase
                             wealth. Money has power – earning power that should be exercised. Yes, most people start
                             small, and beginning small gets a person started. However, NOT STARTING LEAVES ONE WITH
                             NOTHING.
                                As this chapter is titled Investments in Securities, it is important to discuss what a
                             security is, why it is created and purchased/exchanged, and the Securities Market.
          Equities: Ownership,
          represented by stocks.   What Is A Security?

          Debts: Amount owed    The term security refers to a negotiable *financial instrument that holds some type of
          others and represented   monetary value and is **fungible (able to be traded). For publicly traded companies it
          by the issuance of   represents ownership – via stock – a creditor relationship when it is the entity’s bond – or
          bonds—a promise to   rights to ownership as represented by an option. All of these items, stocks, bonds and
          pay.               options can and are traded (fungible) for profit and loss.

                                Securities are broadly categorized into two distinct types: equities and debts. Equity
          Capital stock: Refers   represents ownership, and is represented by shares of stock which includes both common
          to the shares of   and preferred stock. These stocks, when initially offered for sale, transfer small amounts of
          ownership that have   ownership (equity) to raise capital for the firm and are capital stock. Holders of equity
          been issued by a   securities are necessarily not entitled to regular payments, though equity securities often do
          corporation.       pay dividends to the share holders (owners) derived from the profits of the business activity.
                             Equities (stocks) in the marketplace can experience a change in their value due to the
          Subordinated debt: In   interactions of others who want to purchase ownership from other owners. That is, if a
          finance, subordinated
          debt is debt which ranks   company’s stock is desirable to the public, the price they pay for each share will rise, and
          after other debts if a   conversely when the public no longer seeks after that ownership then the market price falls.
          company falls into    Debts, as the name implies are amounts owed to others, and for corporations, these are
          liquidation or     issued as bonds which represent an amount of money a company borrows from an
          bankruptcy. Such debt   individual who loans the company money. The issuance of bonds, a debt security, is unique
          is referred to as   to corporations as a means of borrowing capital which is denied sole proprietors and
          'subordinate', because   partnerships. Debt securities are issued for a fixed term, with a determined interest rate,
          the debt providers have
          subordinate status in   and at the end of the time period indicated, may be redeemed by the issuer – purchased
          relationship to the   back/paid for. Debt securities may be issued as convertible, whereby the lender may receive
          normal debt.       as payment when due, stock in the issuing company, thus these are termed convertible
                             bonds. Debt securities are either secured (backed by assets called collateral) or unsecured
          Convertible bond: In   with no assets pledged, and, if unsecured, may be contractually prioritized over other
          finance, a convertible   unsecured, subordinated debt in the case of a bankruptcy.
          bond or convertible note
          or convertible debt is a
          type of bond that the   Purchasing Securities
          holder can convert into   Companies create securities for sale as a means of raising new capital for their
          a specified number of   operations. As the originating issuer, they can generate a lot of money when they go public,
          shares of common   selling stock in an Initial Public Offering (IPO). The sales of IPO’s are generally handled by
          stock in the issuing   mortgage bankers, stock brokerage firms and investment houses that take these offerings
          company or cash of
          equal value. It is a   and sell them through the security exchanges, such as the New York Stock Exchange; this is
          hybrid security with debt  the primary market. Depending on a firm’s market demand or pricing structure, raising
          - and equity-like   capital through securities can be preferential alternative to financing through loans.
          features.




                              *Financial instrument: A monetary contract between parties. We can create, trade, or modify them. We can
                              also settle them. A financial instrument may be evidence of ownership of part of something, as in stocks and
                              shares. Bonds, which are contractual rights to receive cash, are financial instruments. Checks (UK: cheques),
                              futures, options contracts, and bills of exchange are also financial instruments. Securities, i.e., contracts that are
                              given value to and then traded, are financial instruments. Put simply; a financial instrument is an asset or
                              package of capital that we can trade.

                              **Fungible: At law, able to replace or be replaced by another identical item; mutually interchangeable.
                              Fungibility is the property or ability of a good, asset or commodity to be interchanged with other individual goods
                              or assets of the same type; the units are essentially interchangeable; i.e. sweet crude oil, company shares,
                              precious metals such as gold or silver, and currencies and in the exchange the value is equal. Fungible assets
                              simplify the exchange and trade processes, as fungibility implies equal value between the assets.

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