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CH 5]                                 Business 101                                   5-23



             Illustration 5.7 The Government Agency and the area of business it affects.

                 Government Agency                          Responsibility

               Federal Trade Commission (FTC)             Antitrust, deceptive advertising
               Interstate Commerce Commission (ICC)       Interstate rail, bus, truck, and water carriers
               Environmental Protection Agency (EPA)      Pollution standards and control
               Food and Drug Administration (FDA)         Consumer protection from hazardous products
               Equal Employment                           Discrimination in employment practices
               Opportunity Commission (EEOC)
               National Highway Traffic                   Vehicle safety
               Safety Administration (NHTSA)
               Occupational Safety and                    Safety in the workplace
               Health Administration (OSHA)
               Federal Communications                     Radio, television, and telephone communications
               Commission (FCC)
               Securities and Exchange                    Stocks and bonds
               Commission (SEC)
               Consumer Product Safety                    Consumer safety
               Commission (CPSC)
               Federal Aviation Administration (FAA)      Airline industry
               Federal Power Commission (FPC)             Rate and sales of natural gas
               Nuclear Regulatory Commission (NRC)        Nuclear power






            Regulations Affect Competition
               Strong and vibrant competition is the cornerstone for a free market system to function         5
            in the private enterprise economy. The laissez-faire ("hands off") doctrine in effect during
            the first century of the United States promoted the growth of the nation economically,
            geographically, and politically.
               As the United States aged, economic power began an over-concentration in some basic
            industries, such that  monopolies  would develop.  Corporate mergers would  concentrate
            economic power to an even  greater extent,  such that competition would be stifled. Do
            understand, business is about competition,  capturing  market share and holding it. To
            engage in  competition, the business owner does  want to beat out that other competitive
            businesses  wanting to capture their customers. In the automobile industry, which is an
            oligopoly, the market is divided up among the loyalists of General  Motors, Ford, and
            Chrysler. Each of these companies have their symbols to attract buyers and differentiate
            themselves from their competitors. Chevrolet’s “An American Revolution” and “Mr.
            Goodwrench” represents General Motors. Ford uses “Job One” and Chrysler emphasizes
            “Mopower.” Each to develop a loyal customer base.




               People recognize that  competition allows new products to  be developed,  increased
            efficiency and productivity increases the supply of goods to be marketed and overall retail
            prices for goods and services drop. Congress, in hearing these sound economic arguments,
            develops legislation with the intent of assuring the benefits of competition in a free market.
            Sad to say though, good intentions do go astray, and some regulations actually harm
            competition because of their implementation costs.
               Approaches to Regulating Competition. When congress and state legislatures began
            writing regulations for competition and other commercial activity in the late 1880s, their
            intent was to encourage competition among business firms. Many of the laws written were
            to outlaw monopolies (or trusts), price fixing and other business practices that restrain trade   regulated industry
            (cripple competition), and intended to ensure that consumers have  a choice in a free   Industry in which
            market. Congressional legislation took two directions: statutes to assure competition and   competition is either limited
            enactments that would regulate an industry.                              or eliminated and close
                                                                                     government control
               In a  regulated industry, competition is  either limited  or eliminated, and close   substitutes for the market
            government scrutiny and control is used to replace competition. Examples of regulated   controls of free competition.

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