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1-20              Business and Economic Environments                            [CH 1




                           Table 1.3    A Comparison of Living Standards

                                                                       Number of People Per:
                                         Life       Schooling  ______________________________________
                                     Expectancy    Mean  Years   Doctor    TV  Telephone   McDonald’s
                           U.S.          78.44        13.2        345      0.89    1.3        23,090
                           China         70.1          4.8        724     37.5    76.9       468,235
                           Japan         78.6         10.7        609      1.6     1.9        42,521
                           UK            81.16        11.5        357      1.1     1.6        53,300
                           Mexico        74.25         8.8        417     14.3    12.4     3,139,303


                                      Income is required to pay rent/mortgage, gas and electric bills, water and trash; to better
                                      educate yourself, put food on your table and the clothes on your back.
                                         You may think about your work life for the next 50 years, who you will work for, your
                                      dreams and aspirations about family and friends; maybe about running your own business.
                                      In any case a knowledge of successful economic practices becomes even more crucial for
                                      those who risk their own funds, thus a study in business. Business is dynamic, meaning it is
                                      always changing  (but the principles  never change). Handling the predictable and
                                      unpredictable events can be easier, more efficient, and less traumatic when you understand
                                      business.
                                         Prices  increase  and decrease,  products  change  and  are added or deleted  from  market
                                      shelves. Services are created to meet needs, laws and regulations are passed and a plethora
                                      of  unexpected events occur. Stock markets skyrocket and crash,  Wal-Mart becomes the
                                      retail giant and Microsoft the software  king  while an Enron and  Arthur  Anderson  crash
                                      because of unethical managers. All of this puts people on the firing line for most of today's
                                      pressing social problems. Child care, toxic waste  disposal, resource conservation,
                                      affirmative action programs, consumerism, and industrial safety are issues business people
                                      encounter  on a daily basis. Many business  people join  with community service
                                      organizations, like  Kiwanis International, Rotary  International, the local churches and
                                      synagogues to affect humanitarian efforts in their communities.
                                         Your career choices and study will likely place you in a position of responsibility earlier
                                      than most occupations. Many experts believe business careers are an excellent choice for
                                      people who want to improve society.

                                      As you venture on, consider these words from Adrian Rogers (1931—2005).
                                         “You cannot  legislate the  poor into prosperity  by legislating the  wealthy out  of
                                      prosperity.  What one person  receives without working  for another person must work  for
                                      without receiving. The government cannot give to anybody anything that the government
                                      does not first take from somebody else. When half of the people get the idea that they do not
                                      have to work because the other half is going to take care of them and when the other half
                                      gets the idea that it does no good to work because somebody else is going to get what they
                                      work for, that my dear friend, is the beginning of the end of any nation. You cannot multiply
                                      wealth by dividing it.”
                                      ― Adrian Rogers

                                      Summary of Learning Goals

                                      1.  Define what a business is and how it operates within the private enterprise system.
                                         Business provides the bulk of  our employment as well as the  goods and services
                                         necessary to support a society. Although the United States is a capitalist country, a large
                                         portion of the world  operates under  other  economic systems—primarily communism,
                                         socialism, or  mixed economies. Business  comprises all profit-seeking activities and
                                         enterprises that provide  goods and services  necessary to an economic system. U.S.
                                         businesses are part of a  private enterprise system in which success is determined  by
                                         competition among firms.





                                    Learning to Do, Doing to Learn, Earning to Live, Living to Serve
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